Adam Terry aka Fishhook Terry Joins The Herd Has Spoken

Enjoy the conversation between Fishhook Terry and Brad

Brad  

All right, Fishhook Terry, I think the natural starting point here is tell me a little bit about where fishhook comes from. Because I understand that as a family name. It is so well first bread. Thank you, obviously Thank you for having me. But yes, fishhook was my grandpa Terry's nickname. And so he lived in Alabama on the Tennessee River. And he was a like a commercial like cat fish fishermen. And so we've actually got some of those old home like crazy VHS tapes converted to DVDs now of like me when I was a little kid out there on his little jon boat helping them bring in a line and all this kind of stuff. And yeah, he was just known locally in that area as fishhook. And I just ran with it again. You know, obviously love, you know, that kind of story with my grandfather helped me fish and so it was like yeah, definitely is a tribute to him. So so that begs the question. So you're obviously a really proud Michigan angler do a ton of great stuff on on the lakes and around Michigan. So how does it that your family made the move from from Alabama, Tennessee, up to up to Michigan I have a suspicion around some some jobs in the automotive industry. But I'd love to hear that story. Well, my dad was one of nine. And so he was right in the middle. And for Honestly, I guess I don't even know that story. I don't know what brought them from Alabama to Michigan. It had to be work at some point. But my like my grandfather was in like hardwood floors. He was a carpenter. He did a whole bunch of stuff. And some other family members did that too. But yeah, they moved to Michigan. And

 

Fishhook Terry  

it was, again, just such a large family. But yeah, work brought him here. I've been to Alabama a little bit when I was younger, because my grandfather actually moved back. sorry, I hear kids screaming like bloody murder downstairs. Having three kids. And that's right. It's not easy to balance everything either. Right? Mom is a rock star, by the way. So what's going on? But anyway, yeah, they came up here. And I I don't know my we've just we lived on the west side of the state was to Kalamazoo and homeowners the best bass fishing Angler of all time, Kevin vandam. And it was, I don't know, just this pride that I have in the state. But I do love down south and I guess my hillbilly weighs in the family too. So absolutely. I think that's that's one of the important things is be able to kind of balance city and country a little bit and all of us for those of us who love the outdoors, but but are still doing a whole bunch of you know, modern things with with technology, which obviously, you are which, which sort of brings up the great question. So you're obviously a growing creator, over 50,000 followers on Instagram 10,000 on YouTube and you're you're growing, you're climbing and that's a grind. I know there's a lot of chatter.

 

Brad  

But you're balancing that with what I've got to imagine is a pretty consuming job as a quality engineer, you're a father of three, you're you're a husband, how do you balance all of that, as someone that is just continuing to push onward as a creator, and in that passion in the fishing community.

 

Fishhook Terry  

this year has really kind of put that into a large perspective for me. Because, honestly, I feel like I've kind of hit a little bit of a wall, especially with time, time this year with COVID. And all that kind of stuff. His has been really difficult. We did have our third child this year as well, like right before COVID happened, congratulations, thank you in which was then a blessing, because I wouldn't have had any type of leave paternity leave any of that, but was able to spend, what, four months home right in the beginning. So I mean, there was a lot of this year that were great because of that. But once I came back to work as a quality engineer in manufacturing, in a state that completely shut down. Things have been very hectic since and so trying to find the time to come home help with mom help with the kids try to do the creator stuff on the side as the side hustle has been very difficult. So like right now, I'm kind of in a plan mode for 2021, I guess, in this kind of downtime that we have here in the winter in Michigan, to really try to put things into Okay, how can I get back on track push, really hard momentum towards the video towards the creative? And I guess get out of this funk that I feel that I'm kind of in at the moment. But yeah, I mean, time is just a killer, with the full time with the full time family stuff.

 

Brad  

Mm hmm. Yeah, absolutely. Well, let me ask you a simple question. But but probably an important question, which is, why do you do it?

 

Fishhook Terry  

I love it. I really, really love it. And I, and that's the reason why I keep grinding. I've been doing the Instagram stuff in the YouTube stuff for years. And it could just be okay, I'm done. I quit whatever. But it's because I really enjoy it. When I was going to college, many moons ago, I went for marketing. And life took me down a completely different path, being now as a quality engineer and manufacturing. But when I started the whole social media content, it really fired those juices back up that I remember back in those college classes. And when I took that with the fishing, it was like, Okay, this is just fun, cathartic, it was just great. I just I love it. So even though by time we get the kids to bed, and it's 839 o'clock at night, I've been up since five. And I'm like, man, I would just like to sit down. It's like, Okay, I got to put something together even just for me, even if we got no likes, or no, whatever, no views, even just a little bit for me, is that. Okay? It gives me that little bit of satisfaction.

 

Brad  

So if I were to tell you right now, and obviously, I certainly don't think that's the case. But if I were to tell you right now, your content wouldn't grow, your channels wouldn't grow at all in the future, if we had a crystal ball and we were to shake it and it would show us something we know isn't going to happen. But if we were to do that, would you would you continue going down this path of creating the content because what I'm hearing is like you just intrinsically love it.

 

Fishhook Terry  

I think I would have to sit down and really think about it, but but at the end of the day, yeah, I mean, I like I think what has really helped my content grow is is sure you've you've got fish up Terry out there and my tackle stuff that I talked about or whatever, but the other part of it that continues my enjoyment of it is getting to know everybody else's story. I've met so many people that I would have never met in a million years through our connection to the content creation and the fishing side. My content may never grow again but having that connection is huge. It it's really like a family style atmosphere of being positive with people and and that's why I think I would continue to do it because I like that piece of it. And a few others but that's a really big one for me.

 

Brad  

Oh absolutely. As someone who's worked in the the content creator world for for a few years. I know that while Sure. It's it's digital media and We're all sort of on the cutting edge of technology and always trying to optimize things in a digital sense. At the end of the day, so much of it is relationships and, and there's a lot of great people out there that you've gotten a chance to connect with, as well. And, obviously, like, I think one of the fun things about what you're doing is you just don't know what the what the future may hold. And there's, there's so much opportunity that's, that's out there. And, and obviously, I mean, there's, there's, that's a reason of why you're doing it. And the reality is, there isn't a 0% chance that things are going to go great. In fact, your content seems to be doing very well, despite the fact that you have very little time. But one of the things that you know, I'm My dog is excited about, and I'm excited. Yeah, exactly. Is that is that this is something that could take, you know, great leaps and bounds going forward. But what I think's interesting is you've always been a really grounded guy. So I'm interested in the other side of the coin. If I were to tell you that your channels were to be we're going to work to grow to a million subscribers within the next year. How would that change what you're doing in terms of your content?

 

Fishhook Terry  

I mean, obviously, as an engineer, and coming from somewhere other backgrounds. Data is key for me, sir. Okay, what did I do? Right? Like, what does the data tell me to do? And I would follow that trend to keep making that content. If it was me doing whatever kitchen cooks and flying videos or whatever it might be like, okay, that's the content we're making. Again, as a creator, that's, that kind of goes down another path of, do you do stuff that you love? Or do you do it based on what the data tells you? But honestly, if things were to change to a million subscribers, a million followers, whatever. I, for me, I always, and you kind of mentioned, I like staying down to earth humble. I'm just, I'm just a guy who loves to fish and like to tell my story. And now obviously, try to bring the kids in on that too. I would try to keep it fun, keep it positive. And he said I would track the trends. I gotta keep that momentum going. Absolutely. Absolutely. It looks like I gotta I gotta pause real fast. Don't have to love it.

Oh, hello, diehard.

 

Brad  

I appreciate it. I appreciate it. Yeah, no, that's, that's great. Um, so, so one of the things that you've said, on your channel in the past, is that you if you could do anything for the rest of your life, there would be fishing. So why is that? What is it that's so special about fishing to you?

 

It totally grounds me. I mean, it just everything about being into nature, and not even catching the fish. But just being on the water is something that's like my church, it's something that I know I could always go to, and just clear my mind and have a great time doing it. And, and especially now, having a four year old who loves fishing, he loves it. And so to see him want to be a part of it and be out there again, it's just even more of a I just, it's this, like this joy this, like, my soul is meant to be out there and doing it. So, you know, I, if my job were to fish, my after I would retire. efficient. It's just I know that that's something I've always wanted to do. Just because it calms my soul. I love it. I really do.

 

Brad  

Yeah, and what is it about fishing? I mean, there's because you've got a few great elements of fishing, you've got the uncertainty and the chase, right? I mean, kind of inherently in most cases, you can't see under the surface of the of the water, you've got the dynamics of, of the temperature, you've got the solitude, you've got like the challenge aspect, and you've got just being out under the bright blue sky of about size. So there's so many different elements of fishing, which are, which are amazing. And I'm always trying to sort of distill that down because, you know, for for my perspective, everyone's got their own thing. And in terms of what really what really stirs your soul in terms of being able to reset. Well, for me,

the challenge is one thing I really enjoy trying to figure out how to get that bite, you know, be it again, line rod, real choice, whatever certain structure on the lake, all of that is one thing that I really enjoy trying to analyze and figure You're out how to get a fish to bite. Then on the other side is kind of like the competitive nature. I'll go fishing with my buddies and obviously it's just like okay, you caught five I want to catch six, you know, you caught 10 I want to you know, in in all of that just it feeds into me and then of course, again being i don't know i it's like at work I hate I hate being stuck like in a cube it just it like everybody right? Sure. me it's like this extra added like the sunshine the the fresh air all of that just continues to draw me back into it. And like I said, it's it's something that's probably the the strangest things I don't even realize that I I completely zone out. I'm like, I'm just there. And but again, I can I call myself like a tackle junkie too. So there's all that element in it, you know, okay, well, okay, they bit this lower, but maybe Can I get him to try this or it. So there's so many different dynamics to it. But at the end of the day, it just it continues to bring me right back to the lake.

 

Brad  

And one of the things that's great about being on the water for me is just the solitude of it. And I think a lot of people think peacefulness and solitude when they think fishing. Yes. And what I want to know is how does that fit with filming yourself all the time when you're out on the on the water?

For me, it it is difficult, because almost, I guess in my space in in YouTube, and being a creator, there are some really tremendous individuals out there who put this absolutely incredible B roll package together. Have you see all the woods in the trees and you're back in the boat up and you know, all whatever the fish is jumping all this stuff. I get to the lake man and I'm I almost like sometimes I forget like, Oh crap, I just left all the camera equipment in the truck because I can just I'm ready just to be out there and catch fish. So I've kind of mentally got to put together like a checklist like okay, are the cameras even turned on? Am I in the right spot? Because again, I'm just so like, Okay, well, we're really biting last time. And do I have this lures tied on? rather than do I have batteries in the GoPro in in this year was really hard for that because of again, the time factor. I didn't get to fish or my game plans didn't kind of go as I thought. So when I did make it to the water. Again, it was like okay, just get rid of everything, all this stuff off my back and just go fish. Oh, by the way, I probably should have the GoPro on let's do this. Some content that can be had from this, but it was just like, so juiced up, just even be out there.

 

Brad  

Yeah. And so when you get out to the water, what is your What is your approach? I mean, obviously, it changes depending on the lake, depending on the weather, depending on what you're catching. But what kind of what's your thought process when it comes to trying to decide what's your approach on the lake or on it really any sort of water is going to be at any given day?

Well, I mean, living where I live, there's many inland lakes, we've got Lake St. Clair to the east of us. And for the most part, I target bass. But I'll fish for anything. If you were to say, Hey, we're going production done, I'll be there like, it doesn't matter. But for the most part, I'm always looking for that next big bass bite, large mouth, small mouth. And so that's kind of how I gauge any of those trips. In in for me, like I said, being a tackle junkie is kind of difficult, because I have all the stuff I want to bring right and never touch half of it or, you know, 99% of it. But it's all it's always. I don't know it. It's it's something that. Again, I feel that my data driven kind of side pushes me a lot like if I know I'm going to go to St. Clair on Saturday, I'm, I'm going through all the weather reports. I'm going through all the fishing reports. I'm trying to figure out who was already out there and I'm trying to gain all this knowledge in and have that ready to be out there. I probably should show more of that in my content. It's but like I said some of that stuff. I it comes from natural. I don't realize I'm doing it. But I know a lot of guys would love to see okay, well how do you break it now? What is your approach? And it's like, I'm just, again, trying to get out there and do it. But I think that would actually be like a very good idea. say okay, how does my mind work? When going out there and trying to hit a body of water? How do I try to target that?

 

Brad  

Yeah, Adam, I think this is really interesting. So there's there's obviously an analytical component to this and it's not just the day out right you're looking for trends to my words, not yours but almost put your put your head in the same space as the fish. And try to really understand like, what's going on? Like, let me understand the big trends that are that are going on. And so you've got a loose gameplan. Right? So when you get out to the water, and and once you get out there, is there an element of gut feel? Or do you have a plan that's mapped out based upon the weather, the conditions, what you're fishing for, and what's in your tackle box?

We'll see, I think that's, that's where the rubber meets the road, you've planned this whole trip out. And there's multiple times that it for instance, Lake St. Clair is, is that kind of you plan the whole thing, the weather report tells you, it's going to be 01 foot waves, whatever, out of the West, no problem, whatever you get out there, it's a straight east wind at 20 miles an hour and you got rollers coming out of the launch. So now your whole game plan, your whole gut feeling is out the window. And again, that's another one of those other aspects of going, alright, I see what you did there, and I'm gonna, I'm gonna figure it out today, right? I thought they would be here. But now because of all this, they're gonna be somewhere else. And, of course, the fish are always going to tell you what's going on. You know, they, we have a lot of tournaments and stuff around here. And they might be though they're biting on this drop shot, you get out there on your spots, and around biting that drop shot. So now you're on the fly going, Okay, well, they're not doing that it's gonna be this. It's, it's those kind of things, you got to kind of let the fish tell you, to me because again, they don't care if I brought every piece of tackle in the world, they care less, right? It's going to be this and that's, that's another reason why it's like, okay, you know, I'm gonna figure you out. I need to do this for me. I'm gonna figure you out. I'm gonna catch you. But always on the fly.

 

Brad  

Yeah. And Gosh, as a business owner and entrepreneur, there's so much of what you just said that really resonates. And, and it's got to apply to the social social media world as well.

Is just like that, that and you've probably heard a million people say this, that you've you picked this great, juicy piece of content and it totally bombs, right they go Okay, well, I picked this whatever shot that I see 15 imperfections in and I hate it and whatever. Okay, send and it gets a million likes or all this engagement and you're like, I can't stand it. I hate it and why did that grow? But it's it's the truth. And then it's like I said, then it's going okay, well, what does the data tell me? What really deep dive into it to figure out what it was but content that's another that those reasons why I really love the content piece of it, because it's always that puzzle, you're always trying to figure it out. And again, it goes back to fishing, it's kind of the same thing or being an entrepreneur, you might have to ditch the whole whatever plan you had, because the customers are telling you it's this

 

Brad  

Yeah, it's it's funny I remember being up for breakfast down in Bernie, Texas, with a couple of woodworking creators Andy rolls and April Wilkerson together with Matt character from demolition Ranch, and they're all tired of talking about their, their content and what works and especially April and Andy they're going really deep into into woodworking. And just talking about, like, some of those same struggles is kind of like, man, I'll do these really complicated, you know, edges and corners and bindings. And, and he does, okay. But somehow, like, I'll carve a spoon. And, and it takes it takes off in April started talking about, you know, what I found is that I'll like, do a ton of work and then kind of give a little wink, or I'll give like a little eyebrow raise, or just some, some little personality. And all of a sudden, like, that's what 80% of the comments are about in there. It's not like the 5 million, you know, hours of effort and the sophisticated carpentry or in this case, fishing. It's that one little one little hook that is almost impossible to plan or predict. But it only becomes relevant when you have this great content. And you have done all this planning to be able to get to that point. And I think that's, that's such a great nugget of of the way things work in life. I mean, it's like if you keep putting in those extra hours and extra hours, it's gonna pay off, but you're never going to know exactly when or exactly how. But if you just keep doing your thing, it's going to work out

well in some of that too, is Yeah, I mean, just do what makes at the end of the day. It's like doing what makes you happy, especially like in the content space. Like you you need to do what kind of fills your bucket and run with it. Because sometimes you the trolls for the negative people or whatever, they might totally beat you down about something. But it's like, Okay, I know this works. I know what kind of pushes me forward It's hard to, again, because I've had those instances of me, I thought this content sucked in, it really grew. It's sometimes just saying, Listen, just put it out there, it doesn't matter what it is just put it out there. Even though you might not like it, or the people gripe about it, or whatever, you might find that nugget that a lot of people do like, or that you really did enjoy at the end of it. But yeah, I don't even know how many times I've sat there and really just like, I've wasted so much time worrying about a piece of content and it really was successful.

 

Brad  

Yeah, absolutely. Yeah. In the software development world, one of the things they say is F a chip it, it's like, at some point you got you got to take the roast out of the oven, you got to put it out there into the world, which is great. Well, one of the things I think it's it's been fun to kind of follow it in terms of your channel, is how you have evolved and I know you've got a long way to go in terms of what your goals and your objectives are. But but but talk to me about the evolution from being the guy on a on a pontoon boat fishing, to going out and buying a 2020 or at least getting in I don't need to know the whys and wherefores, but you've got a 2020 tracker target now beautiful fishing boat that you've evolved to was was that sort of a moment for you in terms of being like, hey, my, it's almost a stamp of approval. as a as a fishing and outdoorsman creator.

 

Fishhook Terry  

Well, we have an inland lake here and pond tuning will always be my life. I love fine tuning. But it is the kind of research is what you can do. It's very difficult to pull the pontoon differently, or have flexibility in and I really wanted to grow obviously the content but the girl myself too, because I'm always trying to figure the fish out or figure out a different way and in understand that kind of stuff. So yeah, I mean, I mean, kind of a crazy story. My whole work with trucker actually came from a posting a ton of engagement on one of their boats. It was a limited like a, an anniversary boat. And I had saw it and the quality wasn't there as a quality engineer, I I open dial multiple and in Bass Pro tracker took notice reached out to me. And I was able to meet all those folks. And they took what was out there which was tremendous to listen to the customer and they fixed it. And I've kept in contact with these folks I it tracker Bass Pro I can remember as a kid going with my dad to Bass Pro and all that kind of stuff. And it was always like this event. Because being in Michigan It was hard to get to other bass pros where we lived in Kalamazoo Sure, and so my dad had an old tracker, flat bottom aluminum boat and all this stuff. So anyway, so I kept working with them making some content with them and then moved into this boat. It's my evolution as a fisherman and it's really testing me to how I approach things it's it's completely different. I absolutely enjoy it. I I'll see where this goes with tracker and stuff in the future. I love working with those guys the boat is incredible. But again, it was my drive to say Listen, I it's fun to tool around on the lake in the pontoon. But I've got to grow myself just for me and my my drive I had to move into something that was a little more again, it's not a basketball, it's like an more like a walleye boat or like a big water boat. And that's what I wanted I could have this versatility plus bring the family have you know, little Fisher jr out there with me. Again, it was just this progression I really loved where that would take me as an angler.

 

Brad  

For sure for sure. And I think there's there's so many great lessons to learn in that too. Again, any any business anything that you're doing, talk to your customers listen to your customers incorporate the changes and now here you're you're advocating for for the further boat right and you're a huge fan.

Absolutely and and that that was huge. I mean when I was years ago I was in customer service and marketing and and now on the quality Manufacturing site. We've all been there, we've all had something that we've, I don't know, you call on your cable bill, you buy something that shows up from Amazon, it's broke, whatever, and you have this terrible customer experience. And I, you know, you tell a million people and you hate it, whatever, you'll never buy from them again. You we all know those companies that either really value a customer's opinion and want to fix it no matter what, and others that don't care, and they never answer the phone. It was, it was great to see that they, they went out of their way. And again, I was a much smaller creator at the time. But it was, listen, we got to fix this, like, this is our anniversary boat. And we really want to make sure that people are they understand that we heard them. And we want them to have a great product out on the water. I was amazed by that I I didn't think when I went to go see them and talk to these guys that they would have fixed it. That was the furthest thing that I would have thought I thought they would have pushed me to, what can we do to you know, I guess help fix the name. But no, they're like, Listen, here's what we want to show you, we actually fixed the problem, we completely re engineered it. And now it's perfect. And we want to and you can tell your followers or not, we just want to let you know that we handled it and it was like man, you very rarely see customer service like that, or, or a company as big as Bass Pro do that. And it was tremendous.

 

Brad  

A again, great, great lesson for anybody who's involved in a business in terms of being able to do that. And that's great to hear from from the outside looking in. You know, that's that was a really nice moment for your channel, seeing your progress, and seeing you continue to grow. I mean, when you think about 50,000 followers on Instagram, I mean, that's, that's to NBA game, it really took two and a half, you know, packed stadiums watching an NBA game that are choosing to follow you. So I mean, that that's, that seems like a huge milestone, and yet, you're hungry to grow. You always want to do more. And what how do you define success?

So I, I've had this question before, and I kind of look at it a couple different ways. I mean, years ago, I might have thought of success in a whole different light. But now Success to me is taking care of her and making sure that these kids are, are obviously taken care of, but they're growing and like, I'm totally like in dad mode now. And so even though this is like my little side hustle, I love to do. It's it I don't know, it's, it's difficult for me, I obviously, I don't know, I don't like talking about myself, like man, I really got to go out there and crush these numbers. I try to be humble that way, and really put, I guess, my, my attention, my real hardcore on the kids and that they're growing and that they're doing their thing. I don't know it. It's those accolades. For me, I just, I don't know, I've been part of so many different team sports and everything else. And just I was always focused on everybody else in I feel like that way now. Sure. This is my channel and my thing, and I get pride for it hitting these milestones. But at the end of the day, it's like, you know, hey, Eddie just spelled his name, you know, and it's, like, that kind of stuff is like where I'm at now. I never would have thought that before being like, I was always the single no kids. When I mean, I don't know it's just different. It's different. Like I don't like

 

Brad  

how has being a creator made you a better father.

I mean, honestly, it's it kind of like I touched on it with like earlier but like everybody else's story. I mean, people want to hear my story and they follow along but it's at again, keeping my mouth shut and listening right and having that listening and it's you keep getting these lessons like that right? Like if you you you see how it you know, I go and I see somebody great fish catch or something and I make a positive like meaningful comment on their post and how fast they are either like share it or DM me back holy crab fishing said something whatever. Right And so, you know, it's it's those kind of lessons of again, like, be humble, be nice be and then totally carries into, you know, the kids in setting those exist. ambles for them to be a better person to

 

Brad  

Yeah, absolutely. And I think your your passion shines through in your work and that's, that's one of the things that I love most about your your content is, Hey, you know who you are. And you really passionate about being able to share that whether that's with Facebook the fourth or with with your with your audience on on Instagram or your audience on youtube I think that's fantastic and and we certainly appreciate having you, you know, part of the muskox herd and and you do a lot for people to encourage them to get outdoors and to really seek the adventure, whatever that may be. So before we let you go, I've got I've got a few quick, quick questions for you. So as as a Michigan Angler got asked you about your view in terms of the Great Lakes power rankings, so we're gonna put you on the spot Adam, what Lake Do you have at the top of the Great Lakes power rankings? 

 

Fishhook Terry

Okay, so I'm gonna throw a little bit of a curveball here because sometimes it acts like a Great Lake, like St. Clair. Okay, so as part of the chain that needs to be its own Great Lake. Sure. mile fishing in the country. I don't care what anybody else says. It's amazingly muskie, small mouth, whatever. So that would be my number one, but my true number one then would have to be like Michigan. Growing up on the west side of the state, it was like a no to like Michigan go to South Haven. All these places. Plus I'm from Michigan, you have to have that as number one. Maybe then superior. Let's go here on then. Ontario. Then Erie, Erie got an amazing small mouth, but it's like an Ohio thing so they can be last.

 

Brad  

Fair enough. Fair enough. I love it. Okay, if money were no object, where would you fish for one day of fishing? And who would you fish with?

Whoo, man. I don't know. There's so many lakes that are on my bucket list of like big bass lakes. I don't know. There's quite a few down south. Like BYU Japan. That that's a that's a whole JDM tackle nerd kind of place in das. and stuff there. I don't know. I've always been into like Japanese stuff for the longest time. So that would be incredible. That would be just the like the trip of a lifetime. If I could fishing with anybody. Unfortunately, he's no longer with us. But my dad, my dad, I would take him fishing anywhere for anything. That would be if you can make that happen. That's I love it.

 

Brad  

I love it. Okay, very cool. What is your biggest pet peeve?

excuses. I hate him. I hate excuses. And this year, I kind of hate myself a little because I've had a lot of excuses. The time when for me is like, like Adam to shut up and sit down and make some content like stop having excuses that too tired or the kids were busy doing whatever it's it's that's the thing is, is I can't stand excuses. Can't stand them. I've got some doozies if I need to throw them out.

 

Brad  

I love it. I love it. One of the previous guests on the hurt has spoken Jake Siegel. He has a great saying where he says you know, you really got to have a fantastic say to do ratio. Which which basically means like, hey, if you say you're going to do something, you got to do it the majority of times.

 

Fishhook Terry 

Yes. I mean, a man of his word is huge, right? If you say you're going to do it, do it. And granted sometimes you can't. But right. I just fix it move on. I don't need to hear why you didn't do whatever. Yeah, just fix it. Sorry. won't happen again. Well done.

 

Brad  

Love it. All right. Last last question for you for here. Adam. best piece of advice that you've ever received. Wow, this one's difficult. And actually, I I know you asked low Joe this one too. And I'm like, man, don't please don't answer dirty little secret. I've asked every guest that this question.

 

Fishhook Terry 

Oh, great. Oh, okay. Um, oh, man, I don't even know I have had so much advice. That has been really, really kind of taken to heart. Honestly, one of the biggest piece of advice I will always remember is stop giving excuses. Just fix it and move on. Yes. And I was really young in my marketing career at the time. I think I missed like a meeting or something. And yeah, just fix it. Just solve it, fix it, move on it, whatever. But yeah, I don't know. There was so many even from my dad who was I guess my biggest hero but he taught me all sorts of stuff. A lot of that I guess I keep kind of close. But there's a lot of good life lessons in there plus that, hey, but dust yourself off and proud of you keep moving kind of stuff. Yeah.

 

Brad  

Yeah, absolutely I can I can relate to so much of that. And as listeners to the hardest spoken No, I'm the son of a Navy captain and my father used to who's no longer with us. And he's also my hero. But one of the things that he used to always say is do what you say you'll do when you say you'll do it. And if you do that, but the reality is, you're going to be head of about 95% of the people out there. So a great piece of advice. Well, Adam, thank you. Again, like I said earlier, we're thrilled to have you as part of the muskox herd. And we appreciate you carving off part of your time today here.

 

Fishhook Terry

I don't know how many more I've got, I was gonna do some more changes. I'll tell you guys, like, I love it. I'm part of the herd, like all the way so?

Brad  

Well, I mean, it's, it's so great. I honestly being outside, it's hard to not have a good flame line in fishing. I just absolutely love it. And this hoodie is the bomb to keep that wind off the back of your neck when you're on the boat. It's great.

Brad  

Well, for those of you who can't see, Adam is entering into his third career not only a quality engineer, and a creator, but a model and is pulling out all this muskox gear piece by piece. So we read somewhere. 

Fishhook Terry 

Oh, real quick, sorry, by the way, I haven't yet which kills me that whole COVID thing. But I am totally gonna take Mr. Little Fisher Jr. to the store to 12 votes. I'm really excited to see that. So hopefully over break in between whatever I want to get there. Get some stuff. I'm It's awesome. So I guess Let me ask you a question. How's it been doing? 

Brad  

We're happy with it. So for those of you who don't know what I was referring to, we opened a store. We call it our flagship store. But it's also just a pop up for the time being just outside of Detroit, at a mall called Twelve Oaks Mall in Novi, Michigan. So yeah, we've, we've got a store there. And we're excited about its unique times have a retail store, for sure. But it's something that, um, people do love the product, and they get a chance to touch and feel it. And so that's, that's been fun to see.

Fishhook Terry 

Tremendous. And I'm, I'm dying to go there. I promise you will see some good photos of me and little Eddie will go. I'm excited. We'll get there. Grab some stuff. And we'll be sweet. So I'm excited to see it. I'm really proud of that. It's where it's going and how this momentum is going.

Brad  

So yeah, thank you. We are we are to and we're thrilled with the momentum of your channels. So if you haven't followed, you know, Adam yet go follow him foot fishhook. Terry, on YouTube on Instagram and Facebook. Right. That's this handle across all three. Sir, you got a great, great content, great, great person doing doing tremendous things. Well, again, Adam, thanks for thanks for joining us today and we'll catch up with you next time. Thank you, Brent. Big thanks to Fishhook Terry for joining us on the hardest spoken I hope you guys enjoyed my conversation half as much as I did with Adam. I think it's clear that he's a passionate passionate guy not only about mascots, but but perhaps more importantly about getting out on the on the water and fishing and, and what I love about his content and his point of view is that he's just gonna keep doing what he's passionate about every day and it's clear he's passionate about his family. It's clearly passionate about being a great husband and a great father. But he's he's gonna find a way to keep getting out there on that water talking to you guys about tackle talking about nature, talking to him about everything that he's got going on as he's trying to slay it. Keep those lines tight out in the out of the water. So thanks to thanks to Adam. And for those of you who aren't familiar yet with with musk ox. Go ahead and check out our website. Go muskox.com got the best apparel for your adventures out there. Whether you are fishermen, you're a hunter, or like many of us, you are just pounding the pavement every day. living at it live in that adventure. We've got some great gear that I'm sure you guys will love check out. Go muskox.com until next time, I am the host of The Herd Has Spoken the leader of the MuskOx Herd, Bradley Hoos, thank you and we'll see you next time.